Community Spotlight: Everything Eventing
Community Spotlight: Everything Eventing
When I was down in Ocala, FL to visit Liz Lund we had a conversation about how to connect people within the horse community. Liz and her friends Jessa and Kinsey Lux were looking for a good platform where people could easily search for sale horses, find equipment, ask questions, and share ideas. There isn’t really a single social platform for horse people. With such a fragmented online community, they were trying to figure out one easy place for people to join for sharing and storing information.
The three women grew up riding together in Minnesota. Liz is riding and training horses, giving lessons, and is a wonderful barn manager. Jessa is now in Denver working for a digital design company, and Kinsey is in New York City working in finance. They pooled their knowledge from all of those areas and came up with a great solution.
Everything Eventing: A Slack Community
What came from their brainstorms was a centralized equine community called Everything Eventing on Slack. Most of the major tech companies use this professional platform for communications, (including the one I work for). Think of it as a combination of WhatsApp, Facebook, and email. Everything Eventing has used it to bring everyone together for equine related conversations, and to provide people with a place to store information. There is a channel where you can list a horse for sale, or state what kind of horse you are looking for. There is an “Ask the Community” section for advice on anything from competition rules, to fitting a bit, or finding out the best helmet to buy. If you need to transport your horse somewhere, there is a transportation request channel. And they have added fun things such as “Overheard Ringside,” where people can post funny quotes they heard in the arena.
Create Your Own Channel
Within Everything Eventing everyone can create their own private channel (profile) for themselves or their horse. You can add files like vaccine records, coggins, vet reports, photos and videos, and notes. You can track your goals and your horse’s progress. If you want to share the information with someone, such as trainer or a vet, you just invite them to your channel.
Documenting your training progress in conjunction with your trainer is a great idea. You don’t have to deal with multiple shared docs, or strings of emails, everything would be right there for you both to see. In addition you can add in photos and videos, making it a visual riding diary. What a wonderful way to stay on top of your goals and celebrate everything you accomplish along the way!
It is an excellent way to create a place for announcements and conversations for your group at the barn. Are you trying to get a trail ride together over the weekend? Post it knowing that all of your horsey friends will see it. Do you need someone to check on your steed while you are out of town for the weekend? Post it to find a willing volunteer who can then send a photo showing you how content your four-legged friend is during your absence.
I think the idea is brilliant! Originally I was wondering if a whole new site would have to be created, which is not an easy task. Instead Slack has a simple user interface, and it provides both public and private domains. Everything Eventing has great potential to bring a community closer together on a centralized, tech savvy platform.
Sign up at Everything Eventing here.
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